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One shape.
Total support.
Zero confusion.
The Belly Bloom is a single, pre-cut piece of KT tape with numbered sections that make application a breeze. No cutting. No awkward placement. No guessing.
Just one easy shape that hugs your belly, back, and hips — right where it matters.

Built for bumps.
Backed by science.
KT tape is kind of magic — it lifts the skin just enough to ease pressure, boost circulation, and help with aches from your growing belly. OBs, doulas, and PTs love it. We just made it way easier to use.

Sticks like a dream.
Comes off like one too.
Our tape is gentle on even the most hormonal skin. Using boob-tape-grade adhesive that’s hypoallergenic, latex-free, and water-resistant, it holds when you need it, and comes off easily with a little oil. No drama, just comfort.
Made by Moms, for Moms.
Hi, we're Winnie- two moms who built a brand for women, through every season of life. We started this brand because we needed it. Now we hope to grow it together with you.







































With a thick, supportive lower band and adjustable petals, The Belly Bloom's unique design supports the muscles commonly strained by growing bellies.
Latex-Free and designed using gentle adhesives (think boob tape!), The Belly Bloom is more gentle than other KT tapes on the market. We recommend removing with a nourishing oil.
The Belly Bloom is designed to provide all day support. Each one-time-use piece stands up to sweat and moisture, and is perfect for days where you'll be on your feet.
Designed in two colors to disappear under most clothing, the Belly Bloom is discreet and easy-to-wear for any occasion.
GET FREE SHIPPING ON YOUR FIRST ORDER


Two colors, nine hours.
Colors
Available in Beige and Black to stay invisible under most outfits, the Belly Bloom is designed for all-day wear—up to 9 hours of comfy, confident support.


















































Mom tested, Mom approved.
Margie S.
I really wish I had discovered Winnie before my third trimester. As my belly grew, I started experiencing backaches that made everyday tasks uncomfortable. But once I started using the belly tape, the difference was immediate. It gave me this gentle, supportive “hug” that made the weight of pregnancy feel so much lighter almost (dare I say) like it disappeared for a while!
Whether I was out for a walk or working at my computer, the tape provided just the right amount of lift and relief. It became an essential part of my daily routine. Highly recommend for anyone looking for a little extra support during those final months!
Leah N.
I tried this belly tape when I was 8 months pregnant, and I honestly can't recommend it enough. I was dealing with intense discomfort and lower back pain—especially as my belly grew heavier—but this tape made such a difference.
It provided incredible support in all the right places without feeling restrictive. I could move more freely and stand or walk longer without that familiar ache. It felt like the gentle lift and relief my body had been begging for.
Not only did it help physically, but it gave me peace of mind knowing I had a safe, non-invasive way to manage my discomfort.

















































